For this project I created a brand for a non-alcoholic drink company called Velle. The name is derived from the Latin word meaning "desire". Velle is a modern beverage company built around one core idea: giving people the ingredients they truly desire in a drink. This beverage is clean, functional, and consciously sourced. Whether it's electrolytes, botanicals, or vitamins, our products are crafted with intention and transparency. We’re the drink you’ve been wanting.

I created a custom logo that captures the essence of desire, choice, and elevated wellness. It should feel modern and aspirational, with a sophisticated simplicity. While the main brand colors are white and black, each flavor of drink has a different color palette that is representative of the flavor, while also sticking with the same theme of soft, elegant colors.